Creel Price, my earliest business mentor, believed in me when few did. A decade ago, my agency built his Decisionship® platform, focused on helping entrepreneurs make faster, better decisions. Coincidentally, that is the very problem that Kaamfu now solves. Only today do I realize how his philosophy foreshadowed Kaamfu’s mission toward organizational autonomy.

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I’ve spent most of my professional life with my head down, working in my own laboratory, piecing together what I call the Digital Body. For 25 years I’ve been obsessing over the mechanics of work: how teams operate; how tools fit together; and how decisions get made. Only now, as Kaamfu begins to scale, do I find myself looking up more often to see the right people beginning to arrive. But when I think about those who arrived early, one name stands out: Creel Price.

Creel is a respected Australian entrepreneur who believed in me before almost anyone else did outside of my family and friend circle. More than a decade ago, my agency Prospus built several of his early software products, including something called Decisionship®. At the time, I remembered it as just another project we delivered to spec. But this morning, while refining Kaamfu’s pivot toward decision acceleration, I realized just how profoundly relevant that work actually was to my own.

Decisionship® was about making faster, better decisions, and remarkably, it’s also at the very heart of what we’re building at Kaamfu today. Back then, I was consumed by building digital systems for managing projects, running teams, and connecting the scattered fragments of organizational life. I had so many hypotheses I wanted to test, and I used every project as an opportunity to validate them. Decisionship® wasn’t the right vessel for my own ideas at the time, so my team carried most of it forward without my tinkering. Yet looking back, I can see how Creel’s clarity on the importance of decision-making was pointing directly toward one of the foundational problems I’ve been solving all along through software: decision acceleration.

Kaamfu’s mission has evolved into a three-phase journey toward the autonomous organization. And right there in Phase 1 sits decision acceleration: giving managers and executives the clarity, tools, and confidence to make faster, better choices. Ten years ago, Creel was already sounding that call. He saw that slow collaboration and poor decision-making were some of the greatest obstacles in business. I see it now more clearly than ever, and how Kaamfu must solve that at the foundational level in order to achieve its ultimate vision of delivering true enterprise autonomy.

For me, this realization carries weight because it’s a reminder that even though I’ve often worked in solitude, I haven’t really been alone. All along, my only true business mentor was calling for a solution that I have finally started to bring to life in Kaamfu. So today I simply want to pause, acknowledge, and thank Creel. His belief in me in those early days of Prospus, and his insistence on the power of better decision-making, have echoed through my journey in ways I am only now fully recognizing.

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